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Project Owner

Do you build visions into reality?

Consultant

Are you designing the spaces and defining landscapes?

Contractor

Have you been executing excellence, project by project?

About Us

We create solutions where paint transcends mere colour, enlivening and harmonising spaces to enhance work and life, thereby transforming experiences.

About Prime
About Opus
About ABG

About Prime

Diverse product range spanning across exteriors, interiors, enamels, waterproofing and textures.

Outstanding products and solutions that surpass customer expectations, ensuring excellence and satisfaction.

Functionality, longevity, and performance form the core of everything that we build at Birla Opus Prime.

Our USPs

Prime Privilege

Our exclusive offering provides simplified product options, unique packaging designs, dedicated Sampler Packs, Bid-assist tools for contractors, industry-leading warranties, and a nationwide distribution network supported by one of the largest teams of dedicated professionals.

Prime Palette

Tailored for institutional needs, this service includes customised colour palettes, expert colour consultancy, on-site colour matching, specialised colour selection tools, and Prime Proview—a colour visualisation service setting new industry standards.

Prime Connect

Designed for seamless engagement, this service includes tailored engagement programs, dedicated social media handles, a specialised website, and a variety of best-in-class mobile applications catered specifically to Institutional customers.

Leadership
Speaks

Mr. Himanshu Kapania is leading Grasim Industries’ foray into Decorative Paint business as ‘Business Head’ for Birla Opus. He is concurrently the business head for Birla White and is on the board of RAK for White Cement & Construction Materials, UAE. He is also the Non-Executive - Vice Chairman of Aditya Birla Fashion & Retail Limited and Non-Executive Director on the VIL Board. An alumnus of IIM Bangalore and BIT Mesra, he is Chairman of FICCI Council on ‘Telecom, Electronics and Digital Economy’ and ‘FICCI Task Force on Privacy and Data Security’.

Mr. Himanshu Kapania

Director - Aditya Birla Management Corporation Private Ltd (ABMCPL)
Business Head - Birla Opus

Leadership
Speaks

Mr. Rakshit Hargave is the CEO of Birla Opus, Aditya Birla Group. Prior to joining Birla Opus, he was heading the business for Nivea for Asia ANZ, Africa, being the MD of India. He introduced the “30 minutes or free” guarantee for Dominos, which revolutionised the delivery sector. He has completed his MBA from FMS, New Delhi and graduated in Electrical Engineering from Indian Institute of Technology, BHU.

Mr. Rakshit Hargave

CEO of Birla Opus, Aditya Birla Group

Leadership
Speaks

Mr. Ajith Kumar is the COO at Birla Opus. He has 31 years of rich leadership experience. He is a technical expert and was instrumental in introducing new technology in paint manufacturing worldwide and has also led some of Akzo Nobel's green field projects. A trained Six Sigma black belt, Ajith is a postgraduate from Government Engineering College, Jabalpur, with 1 year MDP program- Emerging Leader from IIM Calcutta and Leadership Next - Global Business Leadership Programme from IIM Ahmedabad.

Mr. Ajith Kumar

COO

Leadership
Speaks

Mr. Inderpreet Singh is the Head – Marketing at Birla Opus. At Birla Opus he endeavours to build a world class organization with consumer at its heart; to earn the love of every Indian. He has 21+ years of experience in building organizations, scaling nascent categories & leading established businesses’ in FMCG, Consumer durables, Home Décor & Retail across South Asia, Southeast Asia, China & Latin America. Having completed his graduation from Delhi University, Inderpreet did his MBA from IIM Calcutta and proceeded to work with Hindustan Unilever for 15 years and for 4 years with Mondelez thereafter, before joining Birla Opus.

Mr. Inderpreet Singh

Head – Marketing

Leadership
Speaks

Mr. Ashish Jajoo, is the Head Sales at Birla Opus. Ashish has worked for over 22 years in sales, marketing, and P&L domains across Asian Paints, ABFRL and Grasim Industries. An alumnus of FMS, Delhi, he completed his MBA in 2001. Under Ashish’s leadership, Birla Opus prepared a strong groundwork for the launch with validation and connection with all key dealers, painting contractors and other customers. Ashish has completed Cutting Edge leadership programme of ABG in association with Cedep, Fontainebleau.

Mr. Ashish Jajoo

Head - Sales

Leadership
Speaks

Mr. Shantilal Dugar is the CFO for Birla Opus and has been working with Aditya Birla Group for more than 32 years across India, Thailand and Australia. He has completed Chartered Financial Analysts (CFA), Company Secretary (ACS) and Master of Commerce in Accountancy & Business Statistics (M.Com- ABST). He has also authored several books on Finance, Investment, Costing, Risk management and Inspirational topics.

Mr. Shantilal Dugar

CFO

Leadership
Speaks

Mr. Srikanth SK is the Head – Consumer Experience at Birla Opus. Srikanth has 17+ years of rich expertise in the decorative paints industry. He has also previously led Interior Emulsions portfolio, managing iconic brands like Asian Paints ‘Tractor’, ‘Apcolite’ & ‘Royale’. Srikanth has completed PGDM from IIM Lucknow and has a Bachelor of Architecture degree.

Mr. Srikanth SK

Head – Consumer Experience

Leadership
Speaks

Mrs. Surbhi Gupta, works as the Digital Head at Birla Opus. An innovation and technology leader with more than 17 years of experience Surbhi has been responsible for digital and tech transformation across industries to deliver value at scale. She has worked for leading organizations like Cognizant, Unilever, ACC, Ambuja and is currently with Aditya Birla Group. She is an alumnus of MDI, Gurgaon from where she completed her Masters in Business Administration in 2006. Under Surbhi’s leadership, Birla Opus is well set on its path for technology leadership and disrupting traditional paradigms.

Mrs. Surbhi Gupta

Head - Digital

Leadership
Speaks

Mr. Girish Rao is designated as Vice President, Information Technology and his current role is Head-IT. He is a graduate and pursued various IT certifications. He worked in Future Group as Group CIO for 3 years and has worked for 13+ years in Marico Ltd. He has core expertise in setting up green field projects with Marico, SAP implementation, sales and marketing IT systems, vendor integration etc.

Mr. Girish Rao

Head - IT

Leadership
Speaks

Mr. Gautam is the Head- HR at Birla Opus. Working with Aditya Birla Group for over 19 years; was part of Core team of Project Poornata, Head HR – ABMCPL & ABSTC, GCOE – JAE Group HR , Head HR – Century Cement, Head Performance, JAE & Staffing at Ultra Tech Cement Ltd. He is Post Graduate from Symbiosis Pune, certified Coach from TWP Singapore, OD Certification from NTL institute, USA. Gautam has received the prestigious Symbi- Ranta Award & Aditya Birla Group Chairman’s – Distinguished Achiever Award.

Mr. Gautam Sinha

Head - HR